Data collection and use
Seneca Park Zoo Society collects aggregate and user-specific data on pages that consumers access. This information may include details about your visit to this website, such as the pages you visit, the items you place in your shopping cart or your response to Seneca Park Zoo Society emails.
Emails are collected from surveys, purchases, registration forms, email communications, and other avenues. By providing Seneca Park Zoo Society with your email you are giving permission for us to contact you via email. To opt out of such communication, use the email preferences link within each email.
Information such as your name, address, and phone number may be collected from surveys, purchases and registrations. By providing Seneca Park Zoo Society with your address information you are giving permission for us to contact you through the mail. If at any time you do not wish to receive such mailing, please call (585) 336-7200 to be removed from further mailing lists.
Credit card information will be requested for purchases over the phone or online. This information is requested only and not saved. All credit card information is processed in a secure manner that complies with PCI Standards. If there are any problems regarding your order, we may contact you for further information.
Data collection regarding children
In certain cases, we may collect information regarding your child or children in order to register for Zoo programs or activities. During the registration process, we may ask for the child’s name and date of birth for notification and security purposes, only. We will not require more information than is reasonably necessary in order to participate in the program or activity for which registration is sought. This information is requested and used to fulfill a one-time purpose. We do not disclose children’s personal information to third parties, except to service providers who provide support for the internal operations of the website and who do not disclose or use the personal information for any other purpose.
Seneca Park Zoo Society has appropriate security measures in place to safeguard against the loss, misuse, or alteration for information that has been collected. These measures include but are not limited to:
IP address information may be collected to track broad demographic information for aggregate use. IP address information is separate from personal information and is not shared or distributed.
Notification of changes
Last updated April 2016
Seneca Park Zoo Society
2222 Saint Paul St.
Rochester, NY 14621