Data collection and use
Seneca Park Zoo Society, Seneca Park Zoo, and The SSA Group, collects aggregate and user-specific data on pages that consumers access. This information may include details about your visit to this website, such as the pages you visit, the items you place in your shopping cart or your response to Seneca Park Zoo Society, Seneca Park Zoo, or The SSA Group emails.
Emails are collected from surveys, purchases, registration forms, email communications, and other avenues. By providing Seneca Park Zoo Society, Seneca Park Zoo or The SSA Group with your email you are giving permission for us to contact you via email. To opt out of such communication, use the email preferences link within each email. Some emails that are transactional in nature (e.g., order confirmation) which cannot be opted out.
Information such as your name, address, and phone number may be collected from surveys, purchases and registrations. By providing Seneca Park Zoo Society, Seneca Park Zoo, or The SSA Group with your address information you are giving permission for us to contact you through the mail. If at any time you do not wish to receive such mailing, please call 585.336.7200 to be removed from further mailing lists. Sharing excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Credit card information will be requested for purchases over the phone or online. This information is requested only and is not saved in a retrievable fashion. All credit card information is processed in a secure manner that complies with Payment Card Industry (PCI) Standards. If there are any problems regarding your order, we may contact you for further information.
Data collection regarding children
In certain cases, we may collect information regarding your child or children in order to register for Zoo programs or activities. During the registration process, we may ask for the child’s name and date of birth for notification and security purposes, only. We will not require more information than is reasonably necessary in order to participate in the program or activity for which registration is sought. This information is requested and used to fulfill a one-time purpose. We do not disclose children’s personal information to third parties, except to service providers who provide support for the internal operations of the website and who do not disclose or use the personal information for any other purpose.
Seneca Park Zoo Society, Seneca Park Zoo, and The SSA Group have appropriate security measures in place to safeguard against the loss, misuse, or alteration for information that has been collected. These measures include but are not limited to:
- Limited physical access to hardware and equipment where data is stored
- Using encryption when transferring sensitive information such as processing credit transactions
- Submitting PCI Compliance information annually
- Proper destruction of materials containing personal information
IP address information may be collected to track broad demographic information for aggregate use.
Notification of changes
Last updated February 2022
Seneca Park Zoo Society, Seneca Park Zoo, The SSA Group
2222 Saint Paul St.
Rochester, NY 14621